Digital Marketing
Module 1: Introduction to Digital Marketing
What is Digital Marketing?
Traditional Marketing vs. Digital Marketing
Importance & Scope of Digital Marketing
Latest Digital Marketing Trends
Career Opportunities in Digital Marketing
Module 2: Website Planning & Development
Understanding Domain & Hosting
WordPress Website Development
UX/UI Fundamentals
SEO-Friendly Website Structure
Module 3: Search Engine Optimization (SEO)
Introduction to SEO
On-Page SEO (Title, Meta Tags, Keywords, URL Structure)
Off-Page SEO (Backlinks, Guest Posting, Directory Submission)
Technical SEO (Site Speed, Mobile Optimization, Schema Markup)
Google Search Console & Analytics
Module 4: Search Engine Marketing (SEM/PPC)
Introduction to Google Ads
Google Ads Account Setup
Keyword Research & Bidding Strategies
Ad Copywriting & Extensions
Remarketing & Display Ads
Conversion Tracking & Analytics
Module 5: Social Media Marketing (SMM)
Facebook Marketing & Advertising
Instagram Growth & Ads
LinkedIn Marketing for B2B
Twitter/X & Pinterest Marketing
YouTube Video Marketing
Social Media Engagement Strategies
Module 6: Content Marketing & Blogging
Importance of Content Marketing
Blogging & WordPress Basics
Content Strategy & Planning
Copywriting & Storytelling
Email Marketing & Automation
Module 7: Email Marketing
Email Marketing Basics
Email List Building & Lead Magnets
Email Campaign Optimization
Email Automation Tools (Mailchimp, HubSpot)
Module 8: Affiliate & Influencer Marketing
Basics of Affiliate Marketing
Choosing the Right Affiliate Networks
Influencer Marketing Strategy
Monetization Techniques
Module 9: E-commerce Marketing
Shopify & WooCommerce Basics
Google Shopping Ads
Conversion Rate Optimization (CRO)
Retargeting & Upselling Strategies
Module 10: Mobile Marketing & App Promotion
Mobile-First Marketing Strategies
SMS & WhatsApp Marketing
App Store Optimization (ASO)
Push Notifications & Engagement
Module 11: Online Reputation Management (ORM)
Managing Brand Image Online
Handling Negative Reviews
Crisis Management Strategies
Module 12: Google Analytics & Data Analysis
Google Analytics Setup
Understanding Traffic Sources
User Behavior & Conversion Funnels
Reporting & Data Insights
Module 13: Artificial Intelligence (AI) in Digital Marketing
AI Tools for Digital Marketing
Chatbots & Automation
Predictive Analytics & AI-driven Personalization
Module 14: Freelancing & Digital Marketing Careers
How to Get Digital Marketing Clients
Building a Personal Brand
Proposal Writing & Pricing Strategies